Today I am going to talk about one of the excellent products of Ibiza. A drink that everyone should try when visiting the island. I am talking about the famous drink Hierbas Marí Mayans.
This brand was created in 1880 on the Formentera, by Juan Marí Mayans. Today Bartolomé Marí Mayans and Carlos Marí Mayans run the current distillery. They represent the 5th generation of this family, whose innovative spirit seeks to carry the Ibiza brand and its products all over the world. The brand brings together 90 percent of the market of the different types of traditional liquors of the island. The whole process of this product is made entirely in Ibiza, from the collection of herbs, to its distillation and maceration, until the bottling of the drink.
In order to innovate, this family has decided to change its image. The traditional glass bottle with the image of Es Vedrá has evolved and the first luminous bottle under the name "Surfing Black Edition" has been presented. One of the main features of this new bottle is that its label, located in the lower front part, emits a shiny effect when it´s illuminated. This edition is designed to improve the experience of the "Hierbas Familia Marí Mayans" with innovative products and without changing the original recipe. The claim of the company is that the brand of the island reaches party halls and discotheques around the world, with the dual purpose of being enjoyed and served as an object of decoration.
"Surfing Black Edition" is also inspired by the exclusive bottle shaped as a typicla payesa woman. The distillery has patented this atypical shaped bottle and this made Hierbas Familia Marí Mayans, the first Ibiza brand to distribute a package designed exclusively with a non-proprietary format. This design has been redesigned to adapt to all sizes. The bottle will soon be available in all formats, as well as in different international tourism promotion fairs. In addition, for special events and for collectors, a new Magnum container of three liters will be presented.
To the famous herbs must be added other drinks: Frígola, Palo liqueur and a variety of absinthe. Also three years ago the IBZ Premium Gin and Svedra vodka was launched.
This liquor began as a digestive for the locals and has gradually evolved and seduced the new generations that have taken it from the town bars to the dance floors, becoming a different alternative to the usual alcoholic drinks or cocktails. Without changing its flavor in more than a hundred years of existence, it has managed to give an authentic touch to the most cosmopolitan nights and has its space in the most exclusive bars.
In this way, it has dazzled the palates of the best DJs in the world who, enjoyed it so much, that wanted to export it to the United States. A few years ago, you could find the typical drink and brand on a twelve-meter sign on the facade of the Space nightclub in Miami, out of pure coincidence. North America completes an already long list of European countries that already enjoy the taste of Ibiza at any time.
And you, what are you waiting for to try this delicatessen?